Birmingham, UK – April 2025 — Sensereo, the smart fire safety technology company, proudly announced the successful showcase of its latest innovation, the MS1 smart smoke alarm, at the Fire Safety Event held at NEC Birmingham. As the first smoke detector to support Matter over Thread, the MS1 attracted significant interest from industry professionals, smart home integrators, and distributors across the UK and Europe. Following the event, pre-orders for the MS1 are now officially open.
A New Standard in Smart Fire Safety
The MS1 represents a new generation of smoke detection — combining reliable life-saving performance with advanced smart home integration. Built on the Matter over Thread protocol, the device ensures fast, secure, and interoperable communication with leading smart home platforms.
As of April 2025, the MS1 has been successfully integrated into both the Apple ecosystem (iOS 18.4 and later) and the Samsung SmartThings ecosystem, enabling seamless setup and control across a wide range of Matter-compatible devices.
Key product features include:
- Matter over Thread compatibility for secure, local, cross-brand connectivity
- Support for Apple iOS 18.4 and Samsung SmartThings, ensuring broad smart home interoperability
- High-performance photoelectric smoke sensor for early and accurate detection
- Low power consumption enabling extended battery life
- Elegant, minimalist design suited for modern residential interiors
- Over-the-air (OTA) updates, ensuring future-proof functionality
MS1 is designed not only to protect lives, but to integrate effortlessly into the smart home environments users already rely on.
About the Fire Safety Event
Held annually at NEC Birmingham, the Fire Safety Event is the UK’s premier exhibition dedicated to fire prevention, protection, and safety technology. It brings together key stakeholders from across the industry, including installers, consultants, manufacturers, and regulatory bodies. For Sensereo, it marked a significant opportunity to introduce its proprietary fire safety technology to the broader UK and European markets.
Availability and Pre-orders
Following a strong reception at the event, pre-orders for the MS1 are now officially open through Sensereo’s online platform. The product is expected to begin shipping later this year, with initial availability in select European countries.
To learn more about the MS1 or to place a pre-order, please visit www.sensereo.com.
